Forming a Crew
By XJS
Perhaps you're thinking about joining an established crew, or perhaps
you're thinking about forming your own. This articles is devoted
to exploring the reasons how and why people choose to take this
step, and, hopefully, helping to prevent the pitfalls that can occur
when teaming up with relative strangers in the music business.
Why are we doing this?
The first thing to discuss when joining a crew, or forming one,
is the crew's mission. What is the crew's reason for being? It's
purpose? It's goals and aims? The more clearly this can be defined,
the better are the chances that the people in the crew will be able
to work together towards a common goal.
Some reasons people team up include the following:
- To promote an underdeveloped musical genre or style of event
e.g. throwing a breaks party in a city that has none, or that
has events that you feel are not well done.
- To spread the workload when throwing a single party or a series
of events.
- To promote a cause, such as Sister's goal of furthering the
development of female DJs in a certain city.
- To provide support for each other in following your individual
dreams.
Who are these people anyway?
Everyone brings different skills to the table when joining a crew.
Most people have a little of all the attributes listed below in
their personalities, but will "specialize" in one area.
In order to be successful, a crew will need to strike a good balance
of the following types of people:
- Organizers - people who are very detail oriented, efficient
and who follow through on tasks.
- Dreamers - people who come up with lots of great ideas
and encourage others to follow their dreams.
- Promoters - socialites who love to meet new people and
enjoy handing out fliers and other aspects of promotion.
- Superstars - well-known DJs with solid skills that bring
"star quality" and recognition to the group.
- Cheerleaders - positive people who encourage and motivate
everyone on the team.
- Connections - people with useful skills and strong industry
relationships that can help your crew: graphic designers, web
producers, printers, and media connections.
- Team players - all the people in the group need to be
team players - the type of person who works well with others,
communicates clearly, and neither tries to steamroller other ideas
and opinions, or sits back, allowing everyone else to do the work.
How will you find out what skills people will bring to the table
when they join your crew? Ask them! The simplest way to find out
what you're dealing with is to poll potential crewmembers in an
interview with questions like this:
"Why do you want to join?"
"What skills do you feel you can bring to the crew?"
"How can you help us further our goals?"
When joining an already-established group you'll want to ask such
questions as;
"What are this crew's goals and purpose?"
"Why are you looking for new people?"
"Where will I fit into the crew?"
You'll also want to get informal references from your friends and
people who've worked with the potential new crewmember, or the crew
you wish to join so you can be sure you're forming a worthwhile
alliance.
Who does what?
In dividing up responsibilities, encourage people to do what they
do best, and ask them to "own" their tasks by letting
them take full responsibility to their choices and actions. They'll
be more enthusiastic and you crew will take more pride in their
accomplishments. While a strictly democratic arrangement is ideal,
it's best to have one or two level headed people in the crew who
can steer the ship if the sea gets rough.
How you communicate with each other on a daily, weekly and monthly
basis is important to discuss. Sister SF has a crew-only email list.
Hosted by http://www.
topica.com it can be delivered message-by-message, in digests
or read online, and has an easily accessible archive. We also post
our internal schedule on an online event planning calendar hosted
by http://www.calsnet.com
We have decided that Sister SF crew members should commit to reading
and replying to the crew email list at least two or three times
per week if they want to be part of the decision making process
of the crew. Sister SF also has monthly meetings where we spend
a productive hour going over important topics and catching up with
each other face to face. These meetings are best held in a central
location, where parking is easy, such as a quiet café or
one of the crewmembers' houses. If you plan to break out the booze
at your meetings just make sure it's done after the important items
you came to talk about have been discussed!
What works best for us may not be ideal for your crew. Perhaps
weekly meetings are better? An online bulletin board or phone conversations?
Whatever works! Being consistent is generally very helpful though:
setting the rule of communication ahead of time helps everyone know
where they stand.
The root of all evil
Money troubles can arise with no notice and cause huge rifts in
a crew. The best way to avoid them is to be very clear about how
you will handle money from the beginning, and very sensitive to
other's concerns should those policies change, or become outdated.
Ask yourself the following questions;
Who looks after the cash?
Who keeps track of the incoming and outgoing monies?
Who approves expenditures?
At events, is it your policy to pay all DJs a certain amount, as
well as door staff, or just "what you can, if you make money"?
If you were saving up for something the whole crew would benefit
from, what would it be? A better web site? Promotional materials
like tee shirts? A trip for WMC
for everyone? Goals help.
One way to sidestep money issues is to be a strictly non-profit
crew, whose entire event profits go towards charities you've selected.
In any case, you'll want to make your make money decisions before
you have cash to burn, not later when everyone wants it.
And always remember that any money you make as a group, or an individual,
is taxable.
Promoting the crew
In order to separate your crew out from the masses you'll need a
name and maybe a logo.
Your website will go a long way to promoting your events and you're
crew's mission. Other promotional tools include stickers, buttons,
earplugs and so on. Spread the word, encourage newspaper and magazine
editors to feature your crew whenever possible and make your crew
stand out for all the right reasons.
Saying goodbye
Conflict in the crew is inevitable, as in any relationship. It could
be due to unresolved resentment about who does the work, and how
much of it. It could be the result of tension over money. It could
also brew over professional rivalry or ordinary old personality
clashes.
Our recommendation is to open up the lines of communication as
quickly as possible. Conflict resolution is never easy, but avoid
taking sides or asking others to do so. Try to talk out any personal
issues privately, and those that affect the crew in a private meeting
or email list where people feel comfortable and supported, and are
strongly encouraged not to let their tempers flare. Remind people
not to get personal - the reason you are all there is for the advancement
of the goals of the crew, not the opportunity to lash out when things
don't go well.
What happens if you have to leave a crew? Our advice is to avoid
burning bridges. The music scene is relatively small, and unprofessional
behavior is news that travels fast. If conflict arises and you feel
it's time to dissolve your alliance, be a grown-up and bow out gracefully.
If you need further advice, we recommend asking your mother.
The bottom line:
You can do it! Communication is key, but if you can work together
you'll realise your goals faster.
Click here for a printable
version of this article.
|